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For vendors, multi-tier pricing can incentivize customers to purchase more, leading to increased sales and revenue. It also allows for better inventory management and pricing optimization, as well as the potential to attract new customers with attractive pricing options.

B2C eCommerce has emerged as a revolution in the retail industry. We cannot certainly deny that the User's preference for online shopping on B2C eCommerce platforms are becoming a popular choice for businesses that are now planning to go online.